What is the process for an entrepreneur?

Starting a business is exciting! Often, one of the first questions that comes to mind once the decision to launch is made is: what will my logo be? Some entrepreneurs have a very clear idea of what they want, but for others the answer is much more blurred, as is the path to get there. Where to start? Understanding what a logo is for and the options available for creating it can help you make wise choices depending on the goals and size of your business. Indeed, a logo has several uses that evolve over time, so you need to ask yourself the right questions in order to have a final product that you will be proud of.

The first question will seem obvious to you, but do you know how to answer it? Basically, what is a logo for? What are the options for creating one? How to properly articulate your request and idea if you choose to do business with a graphic designer and what to expect in the process?

Please note: this is not a question of discussing the price but rather the process. If a logo created by yourself online can be downloaded for a few dollars, a logo with several variations accompanied by a complete graphic charter can cost a few thousand dollars. It all depends on your needs, your finances and the level of development of your business.

Ready to learn more? Let’s go!

  1. The first fundamental question: a logo, what is it for?

  1. Logo creation options

  1. Guidelines and tips to keep in mind when meeting with a graphic designer
  1. Your company name
  2. The story behind your business
  3. Services / products offered
  4. The colors you want to highlight
  5. Deadlines to be observed
  6. Your budget
  7. Your ideas and inspirations

In fact, the last two points are even; the more you are able to share your ideas and inspirations, the more control you will have over your budget. Even if your design is an artist, it is not a diviner. If he does not have a clear path to begin with, all directions will be explored. You therefore expose yourself to surprises.

4. What you can expect from the designer

5. Dimensions, colors, variations, formats

Has anyone ever asked you to provide a logo in .ai or .eps format? What about png or jpg? What are the differences?

Most graphic designers use Adobe Series Illustrator for logo design. This results in a format which is not pixelated and therefore can be printed in very large quantities. Just like Excel gives .xlx and Word .docx files, a logo created in Illustrator results in a format that will have an .ai extension. So when you are asked for a .ai format, you are asked for the logo in its original vector format. This logo can only be opened in Illustrator. The .eps (Encapsulated Postscript) format, on the other hand, is the graphic version of the vector format generated by Illustrator which can be opened and read by a multitude of programs used by printers. It is also this format that you will be asked to create promotional items, create a matrix to break clothes bearing the image of your company, etc.

The jpg format is self-explanatory, it is by far the best known and used for images in general. The difference between jpg and png is that the jpg will add a white background behind all the images it saves, something that the png format does not. The case of a photo, it is less visible and it does not change much. On the other hand, if you decide to put your logo on a candy pink page and it has a big white square behind, it looks less good, let’s face it.

When doing business with a graphic designer, I advise you to request a file containing:

6. At Arcane Évolution, when creating a logo, here is what to expect:

This creation process typically takes 2-4 weeks. Questions? Write U.S!

EP