{"id":1769,"date":"2026-01-13T08:33:20","date_gmt":"2026-01-13T13:33:20","guid":{"rendered":"https:\/\/arcaneevolution.com\/artificial-intelligence-in-2026-major-changes-that-will-transform-the-web\/"},"modified":"2026-01-13T09:02:24","modified_gmt":"2026-01-13T14:02:24","slug":"artificial-intelligence-in-2026-major-changes-that-will-transform-the-web","status":"publish","type":"post","link":"https:\/\/arcaneevolution.com\/en\/artificial-intelligence-in-2026-major-changes-that-will-transform-the-web\/","title":{"rendered":"Artificial intelligence in 2026: major changes that will transform the Web"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1769\" class=\"elementor elementor-1769 elementor-1756\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-606e8e6b e-flex e-con-boxed e-con e-parent\" data-id=\"606e8e6b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-30e90adb elementor-widget elementor-widget-text-editor\" data-id=\"30e90adb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\n<p>The holidays are behind us, the e-mails have started coming in again, and 2026 is well and truly underway. Like every new year, the predictions are flying: astronomy, the economy, interior design, technology&#8230; everyone&#8217;s got their crystal ball. <\/p>\n\n\n\n<p>For my part, I&#8217;ve been watching artificial intelligence evolve very closely for several years now. Not as an observer, but as a user who sees it transforming her day-to-day work: marketing, SEO, corporate visibility and so on. A bit like Obelix fell into the magic potion, I fell into AI as soon as ChatGPT arrived, and my fascination is only growing.  <\/p>\n\n\n\n<p>What I&#8217;m observing today is clear: we&#8217;re no longer in the &#8220;wow, that&#8217;s impressive&#8221; phase. We&#8217;re in the <strong>&#8220;this is changing the very structure of the Web&#8221; phase .<\/strong> <\/p>\n\n\n\n<p>Artificial intelligence isn&#8217;t just changing tools. They&#8217;re redesigning the way we search, compare, choose&#8230; and soon, how we buy. <\/p>\n\n\n\n<p>And for businesses, the real issue is no longer <em>whether<\/em> AI will have an impact, but <strong>how to survive and thrive in a Web where decisions are increasingly assisted by machines.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Artificial intelligence is no longer a novelty, but an invisible layer of everyday life<\/h2>\n\n\n\n<p>If ChatGPT created a shock in 2023 and an infatuation in 2024, it was above all in 2025 that everything turned upside down. Not because AIs became more impressive, but because they became normal, even commonplace. They&#8217;re in our software, our search engines, our shopping platforms, our work tools and even our phones.  <\/p>\n\n\n\n<p>And when a technology becomes invisible, its effects really start to be felt.<\/p>\n\n\n\n<p>For the past few months, many entrepreneurs have been telling me the same thing, with different words:<br>&#8220;My traffic isn&#8217;t going up like it used to, it&#8217;s gone down.&#8221;<br>&#8221; My ads are costing more.&#8221;<br>&#8221; I feel like Google doesn&#8217;t work the same way anymore.&#8221;<\/p>\n\n\n\n<p>They&#8217;re right. It&#8217;s not that they&#8217;re doing anything wrong. It&#8217;s just that the ground has changed beneath their feet.  <\/p>\n\n\n\n<p>The Web is shifting from a model based on clicks and visibility to one based on response, recommendation and AI-assisted decision-making. We&#8217;re no longer looking for a page. We&#8217;re looking for an answer, a solution, and it&#8217;s the AI that decides. Welcome to the SkyNet revolution. (If you understand the reference, you&#8217;re in the age bracket that&#8217;s adapting fastest to AI).    <\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\">\n\n\n\n<h2 class=\"wp-block-heading\"><strong>The 3 big changes that will shake up the way we do things<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">1. Buy directly from LLMs, without going through a website*.<\/h3>\n\n\n\n<p>This is probably the most underestimated change.<\/p>\n\n\n\n<p>In certain markets, such as the United States (we&#8217;re still in the testing phase with certain retailers), we can already ask an AI to recommend a product and buy it directly within the conversation. So you can now compare, choose and pay&#8230; without opening a browser. <\/p>\n\n\n\n<p>Tests are underway, partnerships are multiplying, and the major e-commerce platforms know it: the point of sale is migrating.<\/p>\n\n\n\n<p>The search engine becomes both :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>An advisor<\/li>\n\n\n\n<li>A comparator<\/li>\n\n\n\n<li>An intermediary<\/li>\n\n\n\n<li>The conversion point<\/li>\n<\/ul>\n\n\n\n<p>This doesn&#8217;t mean the end of websites, far from it. But their fundamental role is changing. <\/p>\n\n\n\n<p>The site is no longer always the place where decisions are made. It becomes the place where credibility is built. It&#8217;s where AIs look for answers, proof and justification.  <\/p>\n\n\n\n<p>For companies, this means :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Partial loss of control over the customer journey<\/li>\n\n\n\n<li>Increased reliance on LLM platforms and artificial intelligence<\/li>\n\n\n\n<li>The need to rethink the very notion of conversion<\/li>\n\n\n\n<li>Analysis that differs from &#8220;traditional&#8221; data such as traffic, conversion rate, etc.<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\">\n\n\n\n<h3 class=\"wp-block-heading\">2. AI advertising that slips into the answer<\/h3>\n\n\n\n<p>Buying means advertising.&nbsp;  Historically, these two notions have gone hand in hand.&nbsp;  So it&#8217;s logical to assume that, with the changing customer journey and the ability to buy directly from search engines, advertising isn&#8217;t far behind.&nbsp;  But this is now entering a new phase.<\/p>\n\n\n\n<p>With the integration of AI into search engines and conversational assistants, ads are no longer limited to visible blocks around the results. They are inserted directly <strong>into AI-generated responses<\/strong>. <\/p>\n\n\n\n<p>We&#8217;re no longer just talking about keywords, bids or text ads, but about understanding intent, the context of the request and the precise moment of decision.<\/p>\n\n\n\n<p><strong>AI Ads<\/strong> don&#8217;t just seek to capture a click, but to <strong>influence a recommendation<\/strong>. The ad will thus become an integrated suggestion, sometimes difficult to distinguish from an &#8220;organic&#8221; response. &nbsp;  In fact, for the more neophyte and less alert user, the ad may simply not be recognized.<\/p>\n\n\n\n<p>For companies, this already raises fundamental questions:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Who controls the recommendation?<\/li>\n\n\n\n<li>How do you differentiate yourself in an environment where AI filters and reformulates everything?<\/li>\n\n\n\n<li>How do you invest in advertising when the traditional model is changing?<\/li>\n<\/ul>\n\n\n\n<p>The rules haven&#8217;t been written yet, but one thing&#8217;s for sure: the playing field is changing.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\">\n\n\n\n<h3 class=\"wp-block-heading\"><strong>3. The gradual disappearance of manual metas descriptions<\/strong><\/h3>\n\n\n\n<p>The third change flows directly from the first two.&nbsp;  Advertising means referencing.&nbsp;  If 2025 saw the evolution of traditional SEO, 2026 is already the chronicle of a death foretold for traditional meta descriptions.&nbsp;  They won&#8217;t disappear, of course, but their role will change radically.<\/p>\n\n\n\n<p>Engines and AIs now consult sites and generate dynamic extracts, adapted to the query, reformulated according to the context and sometimes even personalized to the user<br><br>In other words, the description written &#8220;once and for all&#8221; loses its importance.  What counts more is <strong>the ability of the content to be understood, interpreted and summarized by an AI<\/strong>.<\/p>\n\n\n\n<p>It&#8217;s no longer a question of cosmetic optimization, but of <strong>content structure, clarity and intent<\/strong>.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What these changes mean (and why they are so worrying)<\/h2>\n\n\n\n<p>As presented in the previous point, all three transformations have direct effects on SEO and online visibility.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">The end of purely positional SEO<\/h4>\n\n\n\n<p>Since the second half of 2025, changes in SEO have accelerated. It&#8217;s no longer just about being first, gaining positions or optimizing a page for a specific keyword. <\/p>\n\n\n\n<p>Today, SEO is no longer just about attracting traffic, but about providing artificial intelligences with clear, reliable and easily reusable information in their responses.<\/p>\n\n\n\n<p>In an AI-driven environment, visibility becomes more diffuse:<br>A brand can be cited without a link<br>A response can be rephrased<br>A page can influence without generating clicks<\/p>\n\n\n\n<p>SEO is shifting from a ranking model to one of presence and influence. Whereas SEO managers originally used LLMs to generate meta descriptions, now it&#8217;s time to turn the tables. It&#8217;s time to :  <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Take the URL of a page on your site<\/li>\n\n\n\n<li>Ask the LLM what he understands and how he summarizes the page<\/li>\n\n\n\n<li>Make the necessary changes directly on the website if the response is not desirable<\/li>\n<\/ul>\n\n\n\n<p>What&#8217;s more, it&#8217;s vital to structure and push information so that it can be detected by AI engines. To make matters worse, the way searches are carried out is light years ahead of what was used in the old days (pre-2025, in the old days). It&#8217;s no longer a question of writing &#8220;Montreal Indian Restaurant&#8221; or &#8220;Best Montreal Indian Restaurant&#8221;, but rather:<br>&#8220;What&#8217;s the best Indian food restaurant in Montreal on an average budget, open on Tuesdays?&#8221;<br>(The answer to this question is Le 409, by the way!)  <\/p>\n\n\n\n<p>LLMs need to be able to find the answer quickly on your site, or you won&#8217;t get quoted. That&#8217;s why it&#8217;s all about FAQs, well-injected JSON code (of what?!?! &#8211; welcome to my world!) and all sorts of new methods that add a layer to traditional SEO. <\/p>\n\n\n\n<p>Please note: it&#8217;s not dead, it&#8217;s just no longer complete. You now need to add a layer of <strong><a href=\"https:\/\/arcaneevolution.com\/en\/answer-engine-optimization\/\" target=\"_blank\" data-type=\"page\" data-id=\"1438\" rel=\"noreferrer noopener\">Answer Engine Optimization (AEO)<\/a><\/strong> and <strong>Generative Engine Optimization (GEO<\/strong>).<br>The time to turn the corner is now, before AI Ads become the norm. <\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\">\n\n\n\n<h3 class=\"wp-block-heading\">The rise of algorithmic credibility<\/h3>\n\n\n\n<p>AIs have to decide which sources to quote, which companies to recommend and which content to rephrase. They have the power to put you forward &#8211; or not &#8211; and, for now, they rely on your <strong>algorithmic credibility<\/strong> to do so. <\/p>\n\n\n\n<p>To achieve this, they increasingly rely on signals such as :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>consistency of information<\/li>\n\n\n\n<li>perceived expertise<\/li>\n\n\n\n<li>recognition of an authority<\/li>\n\n\n\n<li>reliability of sources<\/li>\n<\/ul>\n\n\n\n<p>So the key question is no longer just &#8220;am I optimized?&#8221;, but &#8220;am I deemed trustworthy by the systems?&#8221;.<\/p>\n\n\n\n<p>So many AI-generated blogs have been written in the last year that the Web now contains more articles from LLMs than content considered truly &#8220;human&#8221;. Unfortunately, if your article brings no color, knowledge or new data, it will lose algorithmic credibility&#8230; with the LLMs themselves. What a paradox!  <\/p>\n\n\n\n<p>Using AI as a writing tool is no problem, just like using a proofreader or an idea generator. The important thing is to add a personal touch, a fresh angle, something lively that sets you apart. <\/p>\n\n\n\n<p>For example, I used ChatGPT to bring out the big ideas in this article. But I had to guide him, refine my requests, add leads&#8230; only to end up rewriting the whole thing myself. That&#8217;s my process.  <\/p>\n\n\n\n<p>In fact, I wrote an article on this subject last year &#8211; which, my goodness, is even more relevant today &#8211; on <strong><a href=\"https:\/\/arcaneevolution.com\/en\/chatgpt\/\" target=\"_blank\" data-type=\"post\" data-id=\"1027\" rel=\"noreferrer noopener\">the ethical use of ChatGPT in writing.<\/a><\/strong><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\">\n\n\n\n<h3 class=\"wp-block-heading\">The domination of entities and brands<\/h3>\n\n\n\n<p>As mentioned above, algorithms no longer simply analyze keywords: they increasingly operate by Knowledge <strong>Entities<\/strong>. These entities are clearly defined concepts: brands, people, companies, products, places or ideas. <\/p>\n\n\n\n<p>For an AI, an entity is a clearly identifiable brand, company or person, with a field of expertise and credibility that is consistent over time.<\/p>\n\n\n\n<p>For content or an online presence to be recognized and valued, it must be able to be unambiguously associated with an identifiable entity. A brand, for example, needs to be not only present, but also consistent, well-positioned and instantly recognizable across all its digital touchpoints. <\/p>\n\n\n\n<p>This clarity enables engines and AIs to identify it, link it to themes and fields of expertise, and then recommend it with confidence.<\/p>\n\n\n\n<p>As a result, branding &#8211; long perceived as a graphic discipline separate from SEO &#8211; is becoming a central factor in algorithmic visibility. Brand identity (values, history, tone, graphic charter) is no longer a mere marketing asset: it directly feeds the trust and authority that algorithms attribute to an entity. <\/p>\n\n\n\n<p>Simply put, strong, consistent branding is now the foundation of an effective AI SEO strategy. Branding and SEO now work together to support brand recognition and recommendation in the digital ecosystem. <\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\">\n\n\n\n<h3 class=\"wp-block-heading\">Prepare before you act<\/h3>\n\n\n\n<p>The changes brought about by AI are not passing trends. They are redefining the way companies are discovered, perceived, recommended and, ultimately, chosen. <\/p>\n\n\n\n<p>Right now, the priority is not to apply quick recipes, but to understand the new rules of the game. Decisions taken today &#8211; in SEO, advertising, content and positioning &#8211; will have a direct impact on a company&#8217;s ability to remain visible. <\/p>\n\n\n\n<p>Despite all the noise, the recommendation I make to my customers and collaborators hasn&#8217;t changed in 15 years: deliver quality content that&#8217;s clear, true and unambiguous. Technology will always evolve. It&#8217;s easier to build on a solid foundation than to have to start from scratch, isn&#8217;t it?  <br><br><em>* Source &#8211; ChatGPT &#8211; <a href=\"https:\/\/openai.com\/index\/buy-it-in-chatgpt\/\" target=\"_blank\" data-type=\"link\" data-id=\"https:\/\/openai.com\/index\/buy-it-in-chatgpt\/\" rel=\"noreferrer noopener\">Buy it in ChatGPT: Instant Checkout and the Agentic Commerce Protocol<\/a> <\/em><\/p>\n\n\n\n<p><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3c954d6 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"3c954d6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2dc6e6c e-flex e-con-boxed e-con e-parent\" data-id=\"2dc6e6c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ea71d81 elementor-widget elementor-widget-heading\" data-id=\"ea71d81\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">FAQ - Artificial intelligence, SEO and visibility in 2026<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-05443cf elementor-widget elementor-widget-n-accordion\" data-id=\"05443cf\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;default_state&quot;:&quot;expanded&quot;,&quot;max_items_expended&quot;:&quot;one&quot;,&quot;n_accordion_animation_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:400,&quot;sizes&quot;:[]}}\" data-widget_type=\"nested-accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-n-accordion\" aria-label=\"Accordion. Open links with Enter or Space, close with Escape, and navigate with Arrow Keys\">\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-5520\" class=\"e-n-accordion-item\" open>\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"1\" tabindex=\"0\" aria-expanded=\"true\" aria-controls=\"e-n-accordion-item-5520\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> What is SEO in 2026? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-5520\" class=\"elementor-element elementor-element-88a1a9e e-con-full e-flex e-con e-child\" data-id=\"88a1a9e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-caccfed elementor-widget elementor-widget-text-editor\" data-id=\"caccfed\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tSEO in 2026 is no longer just about being first on Google. It&#8217;s about being understood, quoted and recommended by the artificial intelligences that answer users&#8217; questions. SEO is becoming a discipline of algorithmic presence and influence.  \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-5521\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"2\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-5521\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> What is AEO (Answer Engine Optimization)? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-5521\" class=\"elementor-element elementor-element-5d0adf7 e-con-full e-flex e-con e-child\" data-id=\"5d0adf7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a1099c7 elementor-widget elementor-widget-text-editor\" data-id=\"a1099c7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tAEO involves structuring a website&#8217;s information so that artificial intelligences can quickly find a clear answer to a specific question and reformulate it correctly in their results.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a432d85 elementor-widget elementor-widget-button\" data-id=\"a432d85\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/arcaneevolution.com\/en\/answer-engine-optimization\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">LEARN MORE<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-5522\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"3\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-5522\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> What is GEO (Generative Engine Optimization)? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-5522\" class=\"elementor-element elementor-element-852bc7d e-con-full e-flex e-con e-child\" data-id=\"852bc7d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5fa1552 elementor-widget elementor-widget-text-editor\" data-id=\"5fa1552\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tGEO aims to optimize content so that it is correctly interpreted, summarized and integrated into responses generated by engines such as ChatGPT, Gemini or Copilot, even when no click is made to the site.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2ea5a3e elementor-widget elementor-widget-button\" data-id=\"2ea5a3e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/arcaneevolution.com\/en\/answer-engine-optimization\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">LEARN MORE<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-5523\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"4\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-5523\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Are websites still useful with Artificial Intelligence? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-5523\" class=\"elementor-element elementor-element-f8b0429 e-con-full e-flex e-con e-child\" data-id=\"f8b0429\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3f03da7 elementor-widget elementor-widget-text-editor\" data-id=\"3f03da7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tYes, websites are still the main source of information for AIs. Even if the user doesn&#8217;t access them directly, AIs refer to them to verify a company&#8217;s credibility, consistency and expertise.  \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8967a49 elementor-widget elementor-widget-button\" data-id=\"8967a49\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/arcaneevolution.com\/en\/answer-engine-optimization\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">LEARN MORE<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-5524\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"5\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-5524\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Why is my traffic dropping when my site is good? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-5524\" class=\"elementor-element elementor-element-5074fe3 e-con-full e-flex e-con e-child\" data-id=\"5074fe3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1fa751f elementor-widget elementor-widget-text-editor\" data-id=\"1fa751f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tBecause users are increasingly getting their answers directly from AI engines. Content can influence the decision without generating a click, which changes the way performance needs to be measured. \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-96b933b elementor-widget elementor-widget-button\" data-id=\"96b933b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/arcaneevolution.com\/en\/answer-engine-optimization\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">LEARN MORE<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-5525\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"6\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-5525\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> How do I know if my site is well understood by AIs? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-5525\" class=\"elementor-element elementor-element-aa900bd e-con-full e-flex e-con e-child\" data-id=\"aa900bd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e605ac3 elementor-widget elementor-widget-text-editor\" data-id=\"e605ac3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tA good practice is to ask an LLM like ChatGPT to summarize a page on your site. If the summary is incorrect or incomplete, this is a signal that the structure and clarity of the content needs to be improved. \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b0068bf elementor-widget elementor-widget-button\" data-id=\"b0068bf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/arcaneevolution.com\/en\/answer-engine-optimization\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">LEARN MORE<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<script type=\"application\/ld+json\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"What is SEO in 2026?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"SEO in 2026 is no longer just about being first on Google. It&#8217;s about being understood, quoted and recommended by the artificial intelligences that answer users&#8217; questions. SEO is becoming a discipline of algorithmic presence and influence.\"}},{\"@type\":\"Question\",\"name\":\"What is AEO (Answer Engine Optimization)?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"AEO involves structuring a website&#8217;s information so that artificial intelligences can quickly find a clear answer to a specific question and reformulate it correctly in their results.\\t\\t\\t\\t\\t\\t\\t\\t\\n\\t\\t\\t\\t\\n\\t\\t\\t\\t\\n\\t\\t\\t\\t\\n\\t\\t\\t\\t\\t\\t\\t\\t\\t\\n\\t\\t\\t\\t\\t\\n\\t\\t\\t\\t\\t\\t\\n\\t\\t\\t\\t\\t\\t\\t\\t\\tLEARN MORE\"}},{\"@type\":\"Question\",\"name\":\"What is GEO (Generative Engine Optimization)?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"GEO aims to optimize content so that it is correctly interpreted, summarized and integrated into responses generated by engines such as ChatGPT, Gemini or Copilot, even when no click is made to the site.\\t\\t\\t\\t\\t\\t\\t\\t\\n\\t\\t\\t\\t\\n\\t\\t\\t\\t\\n\\t\\t\\t\\t\\n\\t\\t\\t\\t\\t\\t\\t\\t\\t\\n\\t\\t\\t\\t\\t\\n\\t\\t\\t\\t\\t\\t\\n\\t\\t\\t\\t\\t\\t\\t\\t\\tLEARN MORE\"}},{\"@type\":\"Question\",\"name\":\"Are websites still useful with Artificial Intelligence?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Yes, websites are still the main source of information for AIs. Even if the user doesn&#8217;t access them directly, AIs refer to them to verify a company&#8217;s credibility, consistency and expertise.  \\t\\t\\t\\t\\t\\t\\t\\t\\n\\t\\t\\t\\t\\n\\t\\t\\t\\t\\n\\t\\t\\t\\t\\n\\t\\t\\t\\t\\t\\t\\t\\t\\t\\n\\t\\t\\t\\t\\t\\n\\t\\t\\t\\t\\t\\t\\n\\t\\t\\t\\t\\t\\t\\t\\t\\tLEARN MORE\"}},{\"@type\":\"Question\",\"name\":\"Why is my traffic dropping when my site is good?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Because users are increasingly getting their answers directly from AI engines. Content can influence the decision without generating a click, which changes the way performance needs to be measured. \\t\\t\\t\\t\\t\\t\\t\\t\\n\\t\\t\\t\\t\\n\\t\\t\\t\\t\\n\\t\\t\\t\\t\\n\\t\\t\\t\\t\\t\\t\\t\\t\\t\\n\\t\\t\\t\\t\\t\\n\\t\\t\\t\\t\\t\\t\\n\\t\\t\\t\\t\\t\\t\\t\\t\\tLEARN MORE\"}},{\"@type\":\"Question\",\"name\":\"How do I know if my site is well understood by AIs?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"A good practice is to ask an LLM like ChatGPT to summarize a page on your site. If the summary is incorrect or incomplete, this is a signal that the structure and clarity of the content needs to be improved. \\t\\t\\t\\t\\t\\t\\t\\t\\n\\t\\t\\t\\t\\n\\t\\t\\t\\t\\n\\t\\t\\t\\t\\n\\t\\t\\t\\t\\t\\t\\t\\t\\t\\n\\t\\t\\t\\t\\t\\n\\t\\t\\t\\t\\t\\t\\n\\t\\t\\t\\t\\t\\t\\t\\t\\tLEARN MORE\"}}]}<\/script>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>The holidays are behind us, the e-mails have started coming in again, and 2026 is well and truly underway. Like every new year, the predictions are flying: astronomy, the economy, interior design, technology&#8230; everyone&#8217;s got their crystal ball. For my part, I&#8217;ve been watching artificial intelligence evolve very closely for several years now. Not as [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":1768,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[54,46],"tags":[],"class_list":["post-1769","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-conseils","category-web-en"],"_links":{"self":[{"href":"https:\/\/arcaneevolution.com\/en\/wp-json\/wp\/v2\/posts\/1769","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/arcaneevolution.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/arcaneevolution.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/arcaneevolution.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/arcaneevolution.com\/en\/wp-json\/wp\/v2\/comments?post=1769"}],"version-history":[{"count":2,"href":"https:\/\/arcaneevolution.com\/en\/wp-json\/wp\/v2\/posts\/1769\/revisions"}],"predecessor-version":[{"id":1771,"href":"https:\/\/arcaneevolution.com\/en\/wp-json\/wp\/v2\/posts\/1769\/revisions\/1771"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/arcaneevolution.com\/en\/wp-json\/wp\/v2\/media\/1768"}],"wp:attachment":[{"href":"https:\/\/arcaneevolution.com\/en\/wp-json\/wp\/v2\/media?parent=1769"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/arcaneevolution.com\/en\/wp-json\/wp\/v2\/categories?post=1769"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/arcaneevolution.com\/en\/wp-json\/wp\/v2\/tags?post=1769"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}