Using hashtags

A way to stand out from the crowd

Almost all of us use hashtags, whether for work or in our daily personal lives. But do you really know what they’re for and how to use them strategically?

This article is aimed at all those involved in any way in the communications strategy of the company they work for!

What’s the hashtag for?

The benefits of using hashtags are many and varied:

• Increase the reach and visibility of your content
• Creating commitment
• Create a promotional campaign

In fact, hashtag searches are very common on social networks. Your customers will be able to find you more easily if you use them, and it will also increase your visibility. You can even invite your customers to use hashtags related to your products!

Quantity and quality of hashtags

To get the results you want, you need to take the time to find the hashtags most relevant to your business.

It is essential that your hashtags describe :

• The publication
• Who you are
• Your ideal audience

To find the best options, why not start by doing some research to see what’s popular and related to your desired product or service? Take Instagram, for example, where the use of hashtags is most useful. You can search for hashtags directly on the platform in the search bar. Start with broad keywords that seem obvious to you. Then move on to more specific keywords. Don’t hesitate to use synonyms!

When you search, Instagram offers you a selection of related hashtags. This feature will help you find hashtags you may have forgotten.

Need some inspiration for hashtags? Here are some tools to help you:

• All Hashtag: https: //all-hashtag.com/hashtag-generator.php
• RiteTag : https://ritetag.com/

These two platforms can be very useful for brainstorming during your search. This will allow you to discover keywords you might not have thought of.

Best practices

• It’s important to balance popularity and creativity: for each hashtag you find, look at the number of associated publications. This is the number of publications that used this hashtag. The higher the number of associated publications, the more popular the hashtag. But be careful! If you only use hashtags that are too popular, it will be difficult for you to stand out. Ideally, you should find hashtags between 125k and 500k related publications.
• Be specific… but not too specific: Make sure the hashtags you use are relevant to your publication and reach your audience. However, if you’re too specific, the publication won’t have an exponential reach.
• Adapt your hashtags to the platform: hashtags are not used in the same way on all networks!

Our best advice: use hashtags! For example, Instagram allows you 30 hashtags per publication. Use them! Each hashtag can help you reach a new audience. This is an essential step to include in the development of your social networking strategy.

A final tip? Searching for hashtags is a great way to keep an eye on your competitors!

At Arcane Évolution, our social networking expert manages our customers’ accounts. Not only will she know how to associate the best hashtags with your publications, she’ll also be able to guide you through the particularities of each of the platforms on which you’re present. Of course, she can create your complete editorial calendar to ensure that your strategy bears fruit!

Contact us for a meeting, we’ll help you with your digital marketing!