The Physik Center

What I love most about my job is meeting passionate entrepreneurs and discovering new worlds full of color, energy and flavor. My story with Physik is exactly that.

Physik became an Arcane customer like any other… because I first became one myself! My daughter Romy was doing gymnastics in Laval, in a club that didn’t correspond to her needs or values. She didn’t want to give up discipline, but didn’t like the environment at all. A friend told me about Physik, a recently opened center. We immediately fell in love: with the gym, the coaches, the values and the quality of the teaching. Romy started taking gymnastics classes at Centre Physik and quickly rekindled her passion for the sport. And as a happy mom, I was seduced by the energy, passion and family atmosphere of the gym.

Being a great talker, I quickly bonded with Kym and Ariel. In the course of our discussions, I suggested a few simple but strategic ways to improve their online presence. Kym trusted me with these first changes, then another… then another. Until the day she entrusted me with the complete redesign of their website. And so the adventure began!

Since then, Kym has trusted me to translate its corporate vision into concrete marketing actions. I support him in all aspects of Centre Physik ‘s digital presence: logo adjustments and variations, creation of a bilingual, high-performance website aligned with their identity, search engine optimization (SEO), improvement of the user experience on all platforms, and strategies to increase their local visibility on Google. I’m also involved in planning their advertising campaigns and managing their presence on social networks, so that every action accurately reflects the spirit, values and ambitions of Physik Center.

What I really appreciate about this collaboration is the mutual trust that has developed over time. Working with Kym means working alongside an entrepreneur who is passionate, determined and true to her values. I’m constantly inspired by his ability to make decisions that are both humane, clear and visionary. What she’s building with Physik goes far beyond a simple cheerleading and gymnastics club: it’s a space for self-fulfillment, self-improvement and a sense of belonging, where every child has a place and can shine to the full.

Looking for a place where your child can thrive in recreational gymnastics, competitive gymnastics or cheerleading? Center Physik is without doubt the ideal place to explore your full potential – with fun, structure and respect.