Choosing your Web agency

Today’s society is driven and strongly influenced by social networks and the Internet. So it goes without saying that retailers know how to use the many platforms on offer to their advantage. Whether you’re a small start-up or a well-established company, it’s important to choose your Web agency carefully. “What is a Web agency,” you might ask. The following text will guide you through the definition of this term, the different agency categories and the important points to consider when making your selection.

Definition

At the time, web agencies were specialized in the creation of websites, and emerged in the mid-90s. However, the explosive growth of the Internet has led these agencies to personalize their services by creating several sub-categories (programming, network management, graphic design, SEO, etc.). Basically, digital agencies are specialized companies distinguished by the quality of their Internet communications. In short, these agencies aim to help you develop your company’s digital presence through the creation of a website, a logo or full or partial management of your company’s social networks.

The different types of service

As in all fields, competition takes its toll, and web agency is no exception. That’s why Web agencies have been pushing themselves to develop and customize certain areas of the Web to improve their service. This means that certain services are available at some branches, while others do not offer the same options.

There are five main sub-domains available:

1. Web development: A service defined as writing a website in a technical language. This is an essential step in publishing a functional website. It’s important to choose Web development specialists who excel in the field, since a company’s Web site is a solid foundation for professionalism.
2. Mobile development: A service that specializes in the design and creation of software suitable for mobile platforms. Companies that do business with a digital agency offering this service can provide their customers with one or more functional mobile applications.
3. Search engine optimization (SEO) and advertising: SEO stands for “optimisation for search engines”. SEO encompasses all the techniques orchestrated to enhance a website’s position on search engine results pages. In short, SEO specialists give your Web identity a high profile.
4. WebMarketing: a service which, as its name suggests, includes all the marketing techniques used to promote a company or product on the Internet.
5. Community Management: This specialty is more public-facing, as it manages communications between companies and their customers. These exchanges, however, are only present on social networks. This service gives your company a personality.

The importance of knowing your priorities

It’s no secret that creating a web presence is no easy task. However, since most Web agencies specialize in one or more services, you need to know what your priorities are for your company.

GET INFORMED! The first step in choosing a digital agency that’s right for you is to find out what services they offer. As mentioned earlier, not all agencies offer all the services you’re looking for.

ASK YOURSELF! After shopping around for the digital agencies that interest you, it’s important to think about your priorities. Would you rather invest in a customer-focused community management agency, or one that specializes in professional website design? In this sense, if you know your business objectives, it’s easier to choose a Web agency that matches them.

LISTEN UP! Remember that, first and foremost, YOU are the clients of the digital agencies. It’s vital that you feel completely at ease with them, since they’re there to carry out your biggest projects. Don’t be afraid to approach the representatives of different agencies to see which ones you feel most comfortable with.

In conclusion, the choice of your digital agency is 100% up to you. Rely on your agency to store around, because there’s nothing worse than missing out on a good opportunity because we haven’t done enough research. Also note that the path of your business is a personal aspect of your goals, so don’t rush!

If you have any other questions, we’ll be happy to answer them!