Editorial calendar

Why this tool is indispensable!

Social networks are an essential part of your marketing strategy. Indeed, the number of users is constantly growing, and we know that more and more people are using networks for information, communication and learning.

Planning is the key to benefiting from the full potential of social networks, and thus increasing your visibility, brand awareness and SEO. Several tools are available to help you manage these platforms. Our favorite planning tool? An editorial calendar!

What is it?

As the name suggests, an editorial calendar is simply a monthly calendar designed to give you an overview of all the content that will be shared with your audience over the course of a month or even a year. You can start by asking yourself:

• Are there any key dates or events to communicate with my audience? New releases, events, promotions, holidays, etc.
• What are my goals?
• What kind of content do I want to share? You can make posts, “stories”, videos, infographics, share the release of a new blog post or video, etc.
• What’s my budget?

Bringing together all the relevant points in relation to your business will enable you to have a good marketing strategy, and so your designated social network manager will only have to refer to them to create suitable content.

Platforms.

To achieve your goals, you’ll need to carefully define the social platforms you want to be present on. There’s no point trying to be on every platform at once! Choose the ones that best meet your needs and where you’ll be able to reach your target customers.

Here’s an infographic to help you.

Publication planning.

The key to success on social networks is consistency. Having answered the above questions, you’ll have a good idea of the best frequency for your publications, based on the volume of relevant content to share. Remember, it doesn’t matter whether you have 2 or 7 publications a week, the most important thing is to remain consistent. A good publishing rhythm will give you greater visibility and better engagement.

Your editorial calendar should include :

• Publication date (including day and time)
• The subject / theme
• Texts (for each platform)
• Visuals (for each platform)
• Target audience
• Hashtags (if required)
• Advertising budget (if required)

To get the most out of an editorial calendar, you need to invest time and passion. Then there are the many important stages of content creation, copywriting, interaction and so on. A media watch (or competitive watch) is also essential to keep abreast of new practices and trends!

At Arcane Évolution, our social networking expert creates editorial calendars for each of our clients. We can take care of yours too! Here’s what to expect:

• An initial meeting to determine your needs
• Update online profile information and, if necessary, create missing platforms for your target customers
• Creation of content for the various platforms based on the information obtained from our meeting (e.g. promotion of your products, posting of new blogs, promotion of the day, etc.).
• Creating the editorial calendar
• Customer presentation and approval
• Publication and online

The editorial calendar is undoubtedly an indispensable tool for all social network managers, and it will be for you too!

If you have any questions, don’t hesitate to contact us!